Neuromarketing

Are you feeling overwhelmed by all the material taught on the human brain and research in the neuromarketing field? These notes are written in a way that follows a logical flow of all the material touched upon in class, videos to watch at home, articles assigned, and chapters of the book. This will help you prepare for the exam best without having to go back and forth between everything you have to study.

Summary to keep during open book exam - Neuromarketing

Since the index of the book is not included in the book, this document contains a full index of the book, which might be helpfull during the open book exam

This is a complete summary of the book 'Introduction to Neuromarketing & Consumer Behaviour' for the course Neuromarketing at the Erasmus University of Rotterdam. Chapter 3 is not included due to the fact that this chapter is not part of the reading materials.

Summary: Introduction to Neuromarketing & Consumer Neuroscience - Dr. Thomas Z Ramsoy