Service Management

For my course Service Management at Maastricht University I wrote an extended summary including all the articles (see list) and tutorial notes. Lectures are not included because there were none. The summary helped me study for and pass the exam. Article list: Berry, L. (2015). Revisiting big ideas in services marketing 30 years later; Vargo & Lusch (2016). Institutions and axioms: an extension and update of service-dominant logic; Rust & Huang (2014). The Service Revolution and the Transform...