NCOI

Marketing - Correct Answers - management process through which goods and services move from concept to the customer 4 P's of Marketing - Correct Answers 1) Product: identification, selection and development 2) Price 3) Place: selection of a distribution channel to reach the customers 4) Promotion:development and implementation of a promotional strategy Brand Identity - Correct Answers - visible elements of a brand (colors, design, logotype, name, symbol) that together identify...

Creating value for customers and building strong customer relationships - Correct Answer Marketing Sum of the tangible and intangible benefits and costs to them. Marketers can increase value of a customer offering by reducing price or increasing quality. - Correct Answer Value Apple, Nike, Geico, Budweiser, FedEx, Southwest - Correct Answer Great Marketing Companies Product, Price, Place, Promotion - Correct Answer Marketing Mix Consumers dislike the product and may even pay to a...

Marketing - Answer An organizational function and a set of processes for creating, communicating and delivering value to the customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing Management - Answer The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Things that are Marketed - Answer Goods, Persons, Events, Experi...