1ZM60 Selling New Products

Technische Universiteit Eindhoven (TUE)

Here are the best resources to pass 1ZM60 Selling New Products. Find 1ZM60 Selling New Products study guides, notes, assignments, and much more.

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Samenvatting Selling & Sales Management 10th and 7 articles-  1ZM60 Selling New Products (1ZM60) Samenvatting Selling & Sales Management 10th and 7 articles-  1ZM60 Selling New Products (1ZM60) Popular
  • Samenvatting Selling & Sales Management 10th and 7 articles- 1ZM60 Selling New Products (1ZM60)

  • Summary • 51 pages • 2023
  • This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Factor...
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1ZM60 - Summary of Mandatory Articles Popular
  • 1ZM60 - Summary of Mandatory Articles

  • Summary • 20 pages • 2023 Popular
  • 1ZM60 - Summary of Mandatory Articles 2022-2023 Technical University Eindhoven (TUe)
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1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015)
  • 1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015)

  • Summary • 54 pages • 2023
  • 1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology
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1ZM60 - Summary of Lecture slides
  • 1ZM60 - Summary of Lecture slides

  • Class notes • 33 pages • 2023
  • 1ZM60 - Summary of Lecture slides 2022-2023 Technical University Eindhoven (TUe)
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Summary of all articles SellingNewProducts
  • Summary of all articles SellingNewProducts

  • Summary • 18 pages • 2023
  • Summary of all articles discussed in the final exam of the course Selling New Products
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Summary of Selling and Salesmanagement (For BSc. IE students) Summary of Selling and Salesmanagement (For BSc. IE students)
  • Summary of Selling and Salesmanagement (For BSc. IE students)

  • Summary • 16 pages • 2019
  • This is a short summary of the book for 1ZM60. This summary is especially for students with an IE background as it assumes basic knowledge from that bachelor.
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1ZM60 Summary of Book (2018-2019) 1ZM60 Summary of Book (2018-2019)
  • 1ZM60 Summary of Book (2018-2019)

  • Summary • 67 pages • 2019
  • Summary for 1ZM60 covers chapters 1,3,4,7-10,12-17 (roughly 5 pagers per chapter with a lot of images) of the book 'Selling and Sales Management 8th edition' (identical to newer editions) by David Jobber and Geoff Lancaster. The high number of pages is partly due to the amount of large images in the document.
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1ZM60 Summary SNP Lectures 7-8 slides   articles
  • 1ZM60 Summary SNP Lectures 7-8 slides articles

  • Class notes • 16 pages • 2017
  • Here are the last two lectures, lecture 9 is a summary of past lectures and was therefore not included.
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1ZM60 Summary Lectures 4-6 (slides and articles)
  • 1ZM60 Summary Lectures 4-6 (slides and articles)

  • Class notes • 22 pages • 2017
  • This is a "summary" (more like lecture notes) of lectures 4-6 and their corresponding articles. One article, Fischer (2000), did not deliver a lot of information.
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