Branding 6314M0157Y

Universiteit van Amsterdam (UvA)

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Branding 6314M0157Y Summary Articles, Lecturers and Notes
  • Branding 6314M0157Y Summary Articles, Lecturers and Notes

  • Summary • 38 pages • 2019
  • This is a summary of Branding of the Business Administration master Marketing in a Digital Age, written in semester 2, 2019. It is a summary of all the lecture's slides, my notes and a summary of all the articles. It is a neat summary explaining the core of each article and its main results along with the notes taken during the lecturers by using the lecturer's slides. It is placed in a logical order using colors to show the interlinkages between concepts and articles
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