Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Latest uploads for Msc. Marketing at Vrije Universiteit Amsterdam (VU). Looking for Msc. Marketing notes at Vrije Universiteit Amsterdam (VU)? We have lots of notes, study guides and study notes available for Msc. Marketing at Vrije Universiteit Amsterdam (VU).
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Courses Msc. Marketing at Vrije Universiteit Amsterdam (VU)
Notes available for the following courses of Msc. Marketing at Vrije Universiteit Amsterdam (VU)
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Advertising E_MKT_ADV 1
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Advertising & Media Channels E_MKT_AMC 2
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Advertising and Media Channels E_MKT_AMC 1
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Brand Management E_MKT_BMAN 6
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Branding and Advertising 5
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Consumer Behavior E_EBE3_CBEH 4
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Consumer Marketing E_MKT_CM 16
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Consumer Marketing Analytics E_MKT_CMA 3
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Cross-Cultural Consumer Research 4
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Customer and Marketing Analytics E_MKT_CMA 4
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Customer Experience 1
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Digital Marketing 7
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Digital Marketing & Metrics E_EBE3_DMM 1
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Digital Marketing and Technology 2
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E_PM_QUANRM E_PM_QUANRM 1
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Experimental Research E_MKT_ER 5
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Marketing analytics 1
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Marketing Strategy E_MKT_MSTRAT 14
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Marketing Strategy (E_MKT_MSTRAT) E_MKT_MSTRAT 1
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Retail Management 2
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Retail Management and E-commerce E_MKT_RMEC 1
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Sales and Product Management 5
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Survey Research Methods E_MKT_SRM 2
Popular books Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Alan Wilson, Valarie A. Zeithaml • ISBN 9780077169312
Mark R. Leary • ISBN 9780205197217
Latest notes & summaries Vrije Universiteit Amsterdam (VU) • Msc. Marketing
This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics:
- Factor Analysis
- Perceptual maps
- Regression analyses
- Conjoint analysis
- Other SPSS and statistics interpretations. 


- Summary
- • 19 pages's •
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Vrije Universiteit Amsterdam•Customer and Marketing Analytics
Preview 3 out of 19 pages
This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics:
- Factor Analysis
- Perceptual maps
- Regression analyses
- Conjoint analysis
- Other SPSS and statistics interpretations. 


This document includes notes of the lectures for the course Consumer & Marketing Analytics 2020
- Summary
- • 35 pages's •
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Vrije Universiteit Amsterdam•Consumer Marketing Analytics
Preview 4 out of 35 pages
This document includes notes of the lectures for the course Consumer & Marketing Analytics 2020
This document will sufficiently prepare you for the exam in survey research methods. It includes a summary of all relevant book chapters from the academic year 2019/2020. It is advised to get the summary of all lectures as well in order to be fully prepared for the exam (see bundle).
- Package deal
- Summary
- • 27 pages's •
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Vrije Universiteit Amsterdam•Survey Research Methods
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Bundle: Survey Research Methods - all lectures and book chapters - 2020 - Vrije Universiteit• By danobasch96
Preview 3 out of 27 pages
This document will sufficiently prepare you for the exam in survey research methods. It includes a summary of all relevant book chapters from the academic year 2019/2020. It is advised to get the summary of all lectures as well in order to be fully prepared for the exam (see bundle).
This document will sufficiently prepare you for the exam in survey research methods. It includes an extensive summary of all lectures covered in academic year 2019/2020. It is advised to also get the summary of the relevant book chapters (see bundle)
- Package deal
- Summary
- • 58 pages's •
-
Vrije Universiteit Amsterdam•Survey Research Methods
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Bundle: Survey Research Methods - all lectures and book chapters - 2020 - Vrije Universiteit• By danobasch96
Preview 4 out of 58 pages
This document will sufficiently prepare you for the exam in survey research methods. It includes an extensive summary of all lectures covered in academic year 2019/2020. It is advised to also get the summary of the relevant book chapters (see bundle)
This document will sufficiently prepare you for the exam in International Product Management. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020.
- Summary
- • 70 pages's •
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Vrije Universiteit Amsterdam•International Product Management
Preview 4 out of 70 pages
This document will sufficiently prepare you for the exam in International Product Management. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020.
This document will sufficiently prepare you for the exam in marketing strategy. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Grade achieved through this summary: 8.3
- Summary
- • 74 pages's •
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Vrije Universiteit Amsterdam•Marketing strategy
Preview 4 out of 74 pages
This document will sufficiently prepare you for the exam in marketing strategy. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Grade achieved through this summary: 8.3
This document serves as an addition to the lecture summary of customer and marketing analytics from the academic year 2019/2020. It includes a detailed summary of the steps discussed in class for the program SPSS. The document is especially helpful for students not too familiar with SPSS.
Grade achieved through this summary and the lecture summary: 9.2 (It is advised to buy the bundle)
- Package deal
- Summary
- • 27 pages's •
-
Vrije Universiteit Amsterdam•Customer and Marketing Analytics
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Bundle: Customer and Marketing Analytics - All Lectures and Articles + SPSS Explanation - 2019• By danobasch96
Preview 3 out of 27 pages
This document serves as an addition to the lecture summary of customer and marketing analytics from the academic year 2019/2020. It includes a detailed summary of the steps discussed in class for the program SPSS. The document is especially helpful for students not too familiar with SPSS.
Grade achieved through this summary and the lecture summary: 9.2 (It is advised to buy the bundle)
This document will sufficiently prepare you for the exam in customer and marketing analytics. It includes a summary of all lectures covered in the academic year 2019/2020. Grade achieved through this summary: 9.2
- Package deal
- Summary
- • 56 pages's •
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Vrije Universiteit Amsterdam•Consumer and Marketing Analytics
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Bundle: Customer and Marketing Analytics - All Lectures and Articles + SPSS Explanation - 2019• By danobasch96
Preview 5 out of 56 pages
This document will sufficiently prepare you for the exam in customer and marketing analytics. It includes a summary of all lectures covered in the academic year 2019/2020. Grade achieved through this summary: 9.2
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
- Summary
- • 72 pages's •
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Vrije Universiteit Amsterdam•Digital Marketing
Preview 5 out of 72 pages
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
Summary all articles branding & advertising. Master marketing VU
- Summary
- • 92 pages's •
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Vrije Universiteit Amsterdam•Branding and Advertising
Preview 4 out of 92 pages
Summary all articles branding & advertising. Master marketing VU