Consumer Marketing

This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.

This document contains every thing you need for the (open book) exam. It contains all lectures and papers discussed.

Alle artikelen die tijdens de hoorcolleges, werkgroepen en verplichte artikelen uitgebreid samengevat. Inclusief alle relevante foto's uit de artikelen.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

this is a summary of all the articles you are supposed to read for the course Consumer Marketing (MSc Marketing) at the VU.

A summary of all the lectures of Consumer Marketing, with additional notes for clarification

In deze samenvatting staan alle aantekeningen van de colleges, de artikelen, en de aantekeningen van eventuele videofragmenten. Super handig om bij het open boek tentamen te kunnen houden.