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MKTG 522

Florida International University

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MKTG 522 Week 6 Assignment: Communicate the Value: Integrated Marketing Communications Brief

  • MKTG 522 Week 6 Assignment: Communicate the Value: Integrated Marketing Communications Brief

  • Study guide • 5 pages • 2020
  • MKTG 522 Week 6 Assignment: Communicate the Value: Integrated Marketing Communications BriefYour company plans to outsource its entire promotional effort. Thus, you will be entertaining bids from external companies (most of which will likely be advertising agencies) who will propose that they can do your company’s integrated marketing communications (IMC) program for you.
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