MKTG271 (MKTG271)

These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary .The topics included are: distribution, methods of distribution, five linkages, wholesalers, functions of a wholesaler, types of wholesalers, retailers, types of retailers, franchise, channels in individual market, exclusive distribution, selective distribution, intensive distribution, pricing, pricing pol...

These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: marketing, services, new products, new product development process, characteristics of a service, service, degrees of newness, why new products fail, idea generation, idea screening, concept development, marketing strategy, business analysis, product development, test market, comme...

These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics involved can be seen in the keywords describing this document.

These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: Stages in marketing research process, marketing research process, plan the research, collect data, sampling, probability sampling, experimental research, marketing intelligence

These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: consumer behavior, three types of buying behavior, complex buying, behavior stages in consumer decision process, consumer decision process, business to business organizational markets, characteristics of organizational markets,

These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: marketing, intro to marketing, consumer, marketing=exchange, definitions of marketing, exchange concept, conditions for exchange, evolution of marketing, utility in marketing, values, marketing mix four p's