Barasch Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Barasch? On this page you'll find 5 study documents about Barasch.
All 5 results
Sort by
-
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
-
- $4.49
- 33x sold
- + learn more
Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
-
Summary Consumer Behaviour | Business Administration 2019-2020 | Consumer & Digital Marketing | Universiteit van Amsterdam (UvA)
- Summary • 99 pages • 2020
-
Available in package deal
-
- $6.58
- 9x sold
- + learn more
This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. 
 
Summarized articles: 
• Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. 
• Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...
-
Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
- Summary • 103 pages • 2020
-
- $5.48
- 4x sold
- + learn more
For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam.

Article List:

A perspective on judgment and choice – Kahneman 2003; 

Heart and mind in conflict: The interplay of affect and cognition in con...
-
How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)
- Summary • 3 pages • 2018
-
Available in package deal
-
- $3.28
- + learn more
This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"
-
Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
- Summary • 7 pages • 2018
-
Available in package deal
-
- $6.03
- + learn more
Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
Get paid weekly? You can!
That summary you just bought made someone very happy. Also get paid weekly? Sell your study resources on Stuvia! Discover all about earning on Stuvia