Marketingproces Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketingproces? On this page you'll find 1 study documents about Marketingproces.
All 1 results
Sort by
-
Marketing Management
- Exam (elaborations) • 82 pages • 2023
-
- $15.49
- + learn more
Marketing Management 
Marketing Management 2019-2020 
Marketing Management 2019-2020 
FLORIAN VLAEMMINCK 7 
Hoofdstuk 1: Wat is marketing? 
Klantgericht: klant staat centraal 
Advertiser vs Consumer: 
• De marketeer kent zijn klant niet meer: 
o Verkeerde communicatie want nu wil men persoonlijk aangesproken 
worden 
o Nu gaat men dus veel meer klantgericht (vroeger productgericht) 
Marketing is: 
• Behoefte van klant bevredigen 
• Klanttevredenheid op een winstgevende manier 
o Waarde cr...
As you read this, a fellow student has made another $4.70
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia