Mazar Study guides, Class notes & Summaries

Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...

Hey there, Here comes a summary of all the papers and some lectures from 2020/2021. I hope it will help you too with getting a good grade on the course :) Good luck! Here is the complete list of the needed papers (you can find the detailed table of contents on the first page) List of all papers: Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51, 380-417. Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. American Psychologist, 39, 341-350....

This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. Summarized articles: • Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. • Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...

Analysis of Cardinal Mazarin's Will Essay for The Mystery of the Iron Mask: History as a Detective Story (INT 184) course at University of California, Santa Barbara (UCSB). I received an A in this class.

In need of some help to smash your Pre-U exam on Richelieu and Mazarin? Then look no further! Written by a D1 student who later obtained a first in History from Oxford, these detailed notes can help you save time and obtain a better mark. The 22 pages of word-processed notes cover the following core topics: - Marie de Medici and the regency - Concini - Richelieu's rise to power - His aims - The Day of the Dupes - Religious policy and the Huguenots - Royal absolutism - The Inten...

This is a summary of Economic Psychology , given at Tilburg University. This summary contains extensive information of the 13 lectures, including relevant notes and all (obligatory) articles: - Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51, 380-417. - Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. American Psychologist, 39, 341-350. - Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science, 4, 199–214. - Loewenstein, G....

This summary consists of the relevant literature for the course "Economic Psychology", 2018/2019. List of the articles included in this summary: - Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. - Thaler, R. T. (1985). Mental accounting and consumer choice. - Loewenstein, G., & Thaler, R. H. (1989). Intertemporal choice. - Shafir, E., Simonson, I., & Tversky, A. (1993). Reason-based choice. - Mellers, B. A., Schwartz, A., & Ritov, I. (1999). Emotion-based choice. - Ze...

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077. Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...

Brasel & Gips (2011), Hagtveldt (2011), Hutter & Hoffmann (2014), Fitzsimons, Chartrand & Fitzsimons (2008), Levin & Geath (1988), Shampanier, Mazar & Ariely (2007), MvKechnie, Devlin, Ennew & Smith (2012), Berger & Heatlh (2008), Han, Nunes & Dreze (2010), Tanner & Maeng (2012), Hershfield, Goldstein, Sharpe, Fox, Yeykelis, Carastense & Bailenson (2011), Duhachek, Argawal & Han (2012), Jensen & Oster (2009), Smeesters & Mandel (2006), Mukherjee & Hoyer (2001), Kozinets, Patterson & Ashman (2016...

Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products