Ozturan Study guides, Class notes & Summaries
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Summary | Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
- Summary • 8 pages • 2018
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Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
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The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)
- Summary • 3 pages • 2018
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This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"
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Summary of the lectures from strategic marketing
- Summary • 36 pages • 2015
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This document contains a summary of the lecture slides of strategic marketing including some additional information about what have been said in the lectures.
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