Vermeir Study guides, Class notes & Summaries

This is a document regrouping all the exam questions (pre-given by the teacher) with all the answers. I created the answers out of my notes and summaries, others' notes and of course, the prof's book itself. The questions barely change year after year so this is basically all you need to pass! Got a 17/20 using this document and my summaries (just in case for the multiple choice) ;) Enjoy!

Dit is een Engelse samenvatting van het vak Marketingcommunicatie of Marketing Communications aan de UGent. Bevat zowel de cursus als lesnotities inclusief het digitale communicatieluik. Door enkel deze samenvatting te studeren ben ik geslaagd met 19/20.

PSY-101 WEEK 4 DISCUSSION 1 Explain how stereotypes, prejudice, and/or discrimination are impacted by media portrayals of women or men. Interpret the implications: How might the portrayal of gender impact behavior and/or mental processes? For example, does seeing scantily clad women or "macho" men have positive or negative effects on men? How does it affect women? Support your points with examples and/or credible evidence. Relate additional phenomena in American culture that that may be...

Samenvatting van het vak Buying Behavior (incl alle gastsprekers), onderdeel van de master Commercieel Beleid. Dit vak werd gegeven door prof. Iris Vermeir in het academiejaar 2019-2020.

Samenvatting Koopgedrag/buying behaviour geschreven 2018/2019, prof. Iris Vermeir.