Zauberman Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Zauberman? On this page you'll find 5 study documents about Zauberman.

All 5 results

Sort by

In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
  • In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)

  • Summary • 60 pages • 2021
  • Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...
    (4)
  • $4.55
  • 33x sold
  • + learn more
Summary Consumer Behaviour | Business Administration 2019-2020 | Consumer & Digital Marketing | Universiteit van Amsterdam (UvA)
  • Summary Consumer Behaviour | Business Administration 2019-2020 | Consumer & Digital Marketing | Universiteit van Amsterdam (UvA)

  • Summary • 99 pages • 2020
  • This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. Summarized articles: • Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. • Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...
    (1)
  • $6.66
  • 9x sold
  • + learn more
Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
  • Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes

  • Summary • 103 pages • 2020
  • For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...
    (0)
  • $5.55
  • 4x sold
  • + learn more
How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)
  • How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

  • Summary • 3 pages • 2018
  • This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"
    (0)
  • $3.32
  • + learn more
Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
  • Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment

  • Summary • 7 pages • 2018
  • Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
    (0)
  • $6.10
  • + learn more