Zauberman Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Zauberman? On this page you'll find 5 study documents about Zauberman.
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
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Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
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Summary Consumer Behaviour | Business Administration 2019-2020 | Consumer & Digital Marketing | Universiteit van Amsterdam (UvA)
- Summary • 99 pages • 2020
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This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. 
 
Summarized articles: 
• Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. 
• Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...
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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
- Summary • 103 pages • 2020
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For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam.

Article List:

A perspective on judgment and choice – Kahneman 2003; 

Heart and mind in conflict: The interplay of affect and cognition in con...
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How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)
- Summary • 3 pages • 2018
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This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"
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Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
- Summary • 7 pages • 2018
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Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
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