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Service management and marketing Exam Questions with 100% Correct Answers
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Service management and marketing 
Questions with 100% Correct Answers 
Macroeconomic background 
- Service share of GDP 
Service constitutes a big share of employment - 
Service as a type of industry - - Healthcare 
- Professional services 
- Financial services 
- Hospitality 
- Travel 
- Entertainment 
- Others 
OBS! Services in some service industries (banking, insurance) are often 
called products 
The IHIP charecteristics - - Intangibility (service lack the tactile quality of 
goods, cannot...