UTK CCI 150 Study guides, Class notes & Summaries

How can silence relate to nonverbal communication? - time to think Weapon to hurt Response to anxiety Prevent communication Communicate emotional response How can smell relate to nonverbal communication? - attraction messages Taste messages Memory messages Identification message What is culture? - specialized lifestyle of a group of people Values, beliefs, artifacts, behaviors Ways of behaving and thinking Passed from one generation to the next through enculturation Encultu...

This type of communication varies by culture, and can include the colors we wear, and the designs and patterns that we find meaningful - artefactual communication In this type of culture, people feel a need to get to know one another personally and establish trust before doing business - collectivist culture When you sit in the same seat in class every day, you're employing this territorial habit - secondary territory This determines the size of a newspaper on an average day - adve...

There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - only offers minor 4. Journalism & Electronic Media What are the areas of specialization in journalism? - Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, Internatio...

How old is the internet? - created in 1969- 55 years old Who started the Internet and why? - American military for an emergency communication system if a bomb was dropped on America Who used the earliest Internet and what was it like? - Military, universities, and researchers. -text only Difference between Internet and World Wide Web - Internet= anything not through a browser Ex: gaming system WWW= anything accessed through a browser Who is Tim Berners-Lee? Why is he import...

Because we have Scoop, the only student produced magazine - Now is a good time to be at UT if you’re interested in magazines Demassification. There is a magazine for everyone. - why are targeted (specialized) magazines more successful? What event shaped the industry? - the postal regulations because they decided to make mailing magazines cheap in the 1940s. What are the major categories of magazines - 1. Consumer- anything you can buy for example people 2. Men- all ages (Boy Scou...

Change is caused by - money, power, technology Infotainment - Weather, sports, celebrities 3 Types of Mass Media - Printing, Electronic, Chemical 4 Ways Media Makes Money - 1. Advertising 2. Subscription 3. Audience Donations 4. Private Support Who owns the media - not the government, mostly businesses Convergence - coming together with the different types of media Narcotizing Dysfunction - tuning out because we hear about it too much Spiral of Science - Won't sp...

Editorials - official opinion of the newspaper itself Columns - opinion of the person who wrote it Letters to the editor - opinion of the readers Pay walls - keep you out of having access unless you pay Consolidation - big companies buy smaller ones Clustering - cluster what they buy in geographic area; helps leverage advertising sales Cross-ownership - owning more than 1 media in a market Commoditization - not brand loyal Classified ads - newspapers are losing _...

how old is the internet? who started it and why? - Answer-began in 1969 by the American military as an emergency communication system when was the WWW developed? - Answer-1989 who used the earliest form of internet? - Answer-used mostly by military, universities, and researchers. Was text only difference between the Internet and the WWW? - Answer-everything you do online is internet, but world wide web is through a browser only when did many users go online? - Answer-1995 who is Tim Bern...

How old is the internet? - Answer-created in 1969- 49 years old Who started the Internet and why? - Answer-American military for an emergency communication system if a bomb was dropped on America Who used the earliest Internet and what was it like? - Answer-Military, universities, and researchers. -text only Difference between Internet and World Wide Web - Answer-Internet= anything not through a browser ex: gaming system WWW= anything accessed through a browser Who is Tim Berners-Lee? Wh...

CCI 150 - Exam 2 - Gary UTK Question and answers verified to passCCI 150 - Exam 2 - Gary UTK scoop - correct answer the UT magazine that a particular class creates true - correct answer true or false? magazines are highly demassified populist style - correct answer popular and entertainment style of magazines, often near checkout counters elitist style - correct answer Smithsonian and national geographic type of info mag style economic imperative - correct answer the need to mak...