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Armstrong Marketing An Introduction Fifth Canadian Edition Test Bank
- Exam (elaborations) • 605 pages • 2022
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Armstrong Marketing An Introduction Fifth Canadian Edition Test Bank 
Chapter 01: Marketing: Creating and Capturing Customer Value 
 
1.	Which of the following is most essential to any definition of marketing? 
demand management the production concept customer relationships making a sale 
making a profit 
 
Difficulty: 1 
QuestionID: 01-01 
Page-Reference: 5 Skill: Concept Objective: 1-1 
 
Answer: customer relationships 
 
2.	Which of the following is an accurate description of modern marketing...
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Armstrong, Marketing, Fifth Canadian EditionTest bank.
- Exam (elaborations) • 621 pages • 2022
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- $17.49
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Armstrong, Marketing, Fifth Canadian EditionTest bank.
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