Advertising Study guides, Class notes & Summaries

A summary of the course in Advertising at the KU Leuven for the Master in Communication Sciences. All lessons are summarized here.

Heyhey, for those who missed the advertising lessons or are looking for clarification, here are my lesson notes from all lessons! Just about everything that was discussed is in it normally. Hopefully this helps:) Good luck with the exam!

It is a summary of the advertising elective course. It contains the content of the slides and my personal notes.

Summary of all classes taught by Isabell Koinig. This summary includes all classes taught by her, it doesn't include an summary of extra documentaries.

Hello, in this document you will find all the subject matter for digital marketing: from the slides + lesson notes, and there is sometimes clarification of the articles (each time in green letters). Since the exam is an open book, I find it practical to find just about all the subject matter in one document. Good luck fellow students:)

Summary about consumer behavior. What is the impact of online advertising? How do we respond to marketing strategies and much more.

Full summary theory Advertising (Master in Communication Sciences, KUL) - prof.: Evert Van den Broeck

Full summary of the Advertising course taught by Prof. Evert Van den Broeck. The summary contains the content of all his lessons and also the discussion of the cases. There are also many possible exam questions noted throughout the document, so you know what to expect on the exam. With the help of this summary, I passed a 16/20 on the open book exam.

Samenvatting Advertising (Slides + notities)