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Industrial Psychology - Consumer Behaviour
- Summary • 45 pages • 2018
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These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
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Industrial Psychology 224 Textbook Summaries of Chapters 8-16
- Summary • 66 pages • 2018
- Available in package deal
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Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

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Consumer behaviour, Innovation and Branding
- Summary • 13 pages • 2017
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- $4.48
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English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
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Summary Consumer Behaviour & Branding
- Summary • 19 pages • 2017
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- $3.92
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Summary Consumer Behaviour a European Outlook
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Summary book Consumer behaviour and branding
- Summary • 34 pages • 2017
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- $3.92
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Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
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Summary Buying Behavior and innovation (1ZV20)
- Summary • 41 pages • 2017
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- $4.48
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Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
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Industrial Psychology (Consumer Behaviour) 224 Exam Summaries
- Package deal • 2 items • 2017
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- $4.50
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Industrial Psychology (Consumer Psychology) 224 Exam Summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" by Schiffman & Kanuk 
Includes Chapters 1-16 (the entire textbook), needed for the exam

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Consumer Behaviour
- Summary • 36 pages • 2017
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- $7.28
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Consumer Behaviour Summary of all chapter
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Consumer Behaviour & Purchasing and Supply Chain Management
- Package deal • 2 items • 2016
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- $17.37
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Buy this bundle with a neat discount for the best preperation for the exam of 1ZV20. This bundle contains the following books:

- Schiffman, Kanuk, Hansen - Consumer Behaviour, 2nd edition
- Arjan J. van Weele - Purchasing and Supply Chain Management, 6th edition
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Schiffman, Kanuk, Hansen - Consumer Behaviour, 2nd edition
- Summary • 31 pages • 2016
- Available in package deal
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- $11.76
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A useful and clear summary of 31 pages. Summarizes: 1,3,4,8,2,7,9,15,16.