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Online marketing & communication summary ITM year 1
- Summary • 42 pages • 2020
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Summary of the book marketing fundamentals by Bronis Verhage. 
ISBN: 9789001853228
Chapters 1-2-6-7-8-9-10-12-13
42 page's
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OMC Year 2 All Lectures and Notes
- Class notes • 12 pages • 2020
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This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
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Marketing plan for a Spa case
- Essay • 21 pages • 2020
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This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
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OMC 1 Book summary
- Summary • 28 pages • 2020
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Summary of the chapters we need to know for OMC 1. 
Includes pictures of the book if hard to explain. 
The part about elasticity is explained in dutch! The rest of the summary is completely in English.

Chapter 1 page 31-62

Chapter 2 (2.1, 2.7, 2.8)

Chapter 6 All

Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8)

Chapter 8 (8.6)

Chapter 9 (9.1 - 9.5)

Chapter 10 (10.1 - 10.6)

Chapter 12 (12.1, 12.4, 12.7 )

Chapter 13 (13.1, 13.2.1,)
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Marketing Fundamentals Summary Chapter 4
- Summary • 11 pages • 2020
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Comprehensive summary of Chapter 4 of the book Marketing Fundamentals. This summary contains the first five paragraphs: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
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Marketing Fundamentals Summary Chapter 3
- Summary • 14 pages • 2020
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Comprehensive summary of Chapter 3 of the book Marketing Fundamentals. This chapter contains four sections that have been summarised in detail: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
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Marketing Fundamentals Chapter 2 summary
- Summary • 6 pages • 2020
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Comprehensive summary of chapter 2 from the book Marketing Fundamentals. This summary consists of the first four paragraphs of this chapter: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
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Marketing Fundamentals Chapter 1 summary
- Summary • 12 pages • 2020
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Comprehensive summary of the book 'Marketing fundamentals' 3rd edition, Chapter 1 contains 6 paragraphs which are also summarized in this summary: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
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Marketing fundamentals by Verhage
- Summary • 24 pages • 2019
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It is a summary of the book Marketing Fundamentals, written by Bronis Verhage and published by Noordhoff publishers. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7.7, 7.8. 

It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by 'Noordhoff publishers'. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7.7, 7.8
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Marketing Fundamentals chapter 2-3-4-6-7-8-11
- Summary • 11 pages • 2019
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Summary of the chapters 2-3-6-7-8-11 of the book Marketing Fundamentals by Verhage