Fast follower exists when Study guides, Class notes & Summaries
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Solutions Manual Information Systems A Manager’s Guide to Harnessing Technology Version 8.0 by Gallaugher
- Exam (elaborations) • 24 pages • 2021
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Chapter 2 Strategy and Technology: Concepts and Frameworks for Achieving Success Chapter Introduction This chapter describes competitive advantage and explains how IT acts as an enabler of competitive advantage. It describes the limitations of technology-based competition and emphasizes the need for sustainable competitive advantage. The chapter discusses the value chain and the role of brand, scale, data and switching cost assets, differentiation, network effects, and distribution channe...
