Valuable content marketing Study guides, Class notes & Summaries

MNG3702 Assignment 1 Semester 2 2023 (Answers) Questions asked: Assessment 1, Semester 2 This assessment is based on lessons 1 to 5 in the study guide and the corresponding chapters in the prescribed book, namely chapters 8 to 11. How a South African company turned constraints into global strengths On 28 September 2016, the shareholders of South African born international brewer, SABMiller, approved the company’s acquisition by Anheuser-Busch InBev for $104 billion (R1.5 trillion). ...

What is the goal of Pega marketing? - correct answer Make your customer relationships more valuable AKA maximize profitability of each customer relationship and retain profitable customers What is the essence of the next, best action concept? - correct answer One that satisfies the immediate needs and desires of the customer, while also benefitting the business Intelligent selection is the practice of ___. - correct answer Using predictive analysis to select customers who are most likely ...

Content Marketing - ANSWER-A strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. The art of communicating with your prospects and customers without having to sell to them. 1st Sign of Content Marketing - ANSWER-4200 B.C. Content - ANSWER-the message your content marketing strategy delivers Inbound Methodology - ANSW...

Marketo Certified Associate Exam (2023/2024) Already Graded A Marketing automation technology Streamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) Adjust as people interact with them to guide leads through their buyer journey Lead nurturing The process of collecting, qualifying, and interacting with people throughout the buying process Marketo's engagement hub allows you to capture what you learn about your customers from: Email opens and c...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - ANSWER-1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - ANSWER-1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are rese...

Digital Marketing - Answer Any kind of marketing that happens on a digital platform inbound marketing - Answer a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology - Answer a method for growing an organization by building lasting relationships with people and helping them reach their goals. - Because when your customers succeed, you succeed. Does Digital Marketing only consist of inbound or outbound marke...

Digital Marketing - ANSWER-Any kind of marketing that happens on a digital platform inbound marketing - ANSWER-a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology - ANSWER-a method for growing an organization by building lasting relationships with people and helping them reach their goals. - Because when your customers succeed, you succeed. Does Digital Marketing only consist of inbound or outbound marketing s...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

A/B Testing correct answers comparing two versions of a web page to see which one performs better Acquisition correct answers channels that site visits come through to get to your site. How your visits are acquired Attribution correct answers assigning values to touch points within a users journey to conversion Attribution Analysis correct answers Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and l...

HubSpot Study Guide Exam Questions With 100% Verified Answers True or false? The first signs of content marketing date back to the late 1800s with John Deere's magazine for farmers called The Furrow. False Content marketing is most useful in which stage of the inbound methodology? every stage True or false? Your inbound plan should be all encompassing — inclusive of your content assets but not limited to them. True Inbound and content marketing both focus on ______________....