Exam 2 318j wilcox Study guides, Class notes & Summaries

Account Planner correct answersSynthesizes all relevant consumer research and uses it to design a coherent advertising strategy Advertising Agency correct answersAn organization of professionals who provide creative and business services to clients in preparing, planning, and placing advertisements Full Service Agency correct answersIncludes an array of advertising professionals to meet all the promotional needs of clients Creative Boutique correct answersEmphasizes creative concept dev...

1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media correct answersself regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate correct answersAgency review process Carefully spell out consumers the full details of particular offer EX: "...

American Advertising Federation (AAF) correct answersmaintains the "Advertising Code of American Business" Advertising Code of American Business correct answers-truth -responsibility -taste and decency American Association of Advertising correct answers-maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] correct answers-investigates dishonest advertising on a consumer's behalf -contacts an offending advertiser...

product placement correct answerspractice of placing any branded product into content and execution of an established entertainment vehicle Placement combined with well-timed PR campaign can yield synergy Gain most when consumers are engaged enough to make it part of regular conversation product placement on tv correct answersvery normal, in tv shows and soap operas, reality shows ex: Randy having Coke on American Idol or contestants getting Pringles on Survivor product placement in mov...

The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. correct answersfalse What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? correct answerscompany culture What was the book used as a guideline for words, terms and writing rules that southwest Airline employees must use for corresponding in internal and external commun...