Marketing 3310 Study guides, Class notes & Summaries

MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS 1) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) strategic planning C) target markets D) the marketing mix E) none of the above - CORRECT ANSWER Answer: A Diff: 1 Page Ref: 66 Skill: Concept 2) You ...

MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS 1) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) strategic planning C) target markets D) the marketing mix E) none of the above - CORRECT ANSWER Answer: A Diff: 1 Page Ref: 66 Skill: Concept 2) You ...

MKTG-3310 Test 2 Gleim Latest Update Graded A+ Decision Support System A systematic approach to collecting information to help managers make decisions. (Good information used appropriately gives the company an advantage that allows more efficient use of the company resources to maximize profit and success.) Which of the following statements regarding decision support system characteristics is not true? The information can sometimes be collected non systematically 3 multiple choice op...

MKTG-3310 Test 2 Gleim Latest Update Graded A+ Decision Support System A systematic approach to collecting information to help managers make decisions. (Good information used appropriately gives the company an advantage that allows more efficient use of the company resources to maximize profit and success.) Which of the following statements regarding decision support system characteristics is not true? The information can sometimes be collected non systematically 3 multiple choice option...

MKTG 3310 Exam 1 Questions and Answers Rated A marketing creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its shareholders and society 2 objectives to serve buyers/sellers 1) discover needs and wants of prospective customers 2) satisfy them exchange trade of valuable things between buyer and seller so that each is better off after trade 4 factors needed for marketing to occur 1) 2+ parties with unsatisfied needs 2) their desire and ab...

MISY 3310 Quiz 1 What percent of employed Americans report spending some time working remotely? - correct answer 43 percent A DSS often uses information from external sources. - correct answer True Feedback is a specific type of output. - correct answer True SCM systems are considered to be a(n) ________ because they automate the flow of information across company boundaries. - correct answer interorganizational system Purchase of information systems hardware, software, and telecomm...

1. Which of the following is not one of the 3 Rs? A. reus e B. reduc e C. repositio n D. recycl e 2. Which of the following is an example of a postponement tactic? A. mass customization B. standardizati on C. process mapping D. delayed differentiation E. service blueprinting 3. Which of these pairs of functions would tend to be affected most dramatically by a product or service redesign? A. Operations and Accounting B. Marketing and Operations C. Finance and Human Reso...

BLAW 3310 Final Exam - Questions and Answers Churning refers to the excessive buying and selling of securities in a securities investment account by a broker, for the purpose of generating commissions and without regard to investment objectives. Scalping when a securities professional buys (or sells) a number of shares of an investor's security at the bid (or ask) price and then, when the price moves, quickly sells (or buys) the same security from the professional's own account for a higher ...

BUL 3310 Business Law Exam 3 Questions and Approved Answers | Latest 2023/2024 A master can normally avoid liability for damages caused by a servant if he can show that the servant misunderstood his instructions T or F? - True In contracts negotiated by an agent who is acting within the scope of his authority for a disclosed principal, the agent, the principal, and the third party are equally liable on the contract T or F? - False The legal doctrine that holds the master liable for the t...

MISY 3310 Quiz 1 What percent of employed Americans report spending some time working remotely? - correct answer 43 percent A DSS often uses information from external sources. - correct answer True Feedback is a specific type of output. - correct answer True SCM systems are considered to be a(n) ________ because they automate the flow of information across company boundaries. - correct answer interorganizational system Purchase of information systems hardware, software, and telecomm...