Marketing 3310 exam 2 Study guides, Class notes & Summaries

MKTG 3310 Exam 1 Questions and Answers Rated A marketing creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its shareholders and society 2 objectives to serve buyers/sellers 1) discover needs and wants of prospective customers 2) satisfy them exchange trade of valuable things between buyer and seller so that each is better off after trade 4 factors needed for marketing to occur 1) 2+ parties with unsatisfied needs 2) their desire and ab...

This is a comprehensive and detailed study guide for Exam 2 in Mktg 3310 with focus on key chapters , chapters 6-9.

What marketing is not: Misconception #1 marketing is common sense reality (sometimes higher price is better)(people will pay for certain levels service) (Limited choices are better for both company and customer) What marketing is not: Misconception #2 Its just sales and advertising reality (much broader like product design, location, pricing, variety) 00:47 01:36 What marketing is not: Misconception #3 marketing makes people buy things they dont need reality (market...

Chapter 10 notes for Marketing 3310 at Auburn University.