Marketing 3410 ch 1 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing 3410 ch 1? On this page you'll find 3 study documents about Marketing 3410 ch 1.
All 3 results
Sort by
-
marketing 3410 ch 1 well answered rated A+
- Exam (elaborations) • 1 pages • 2024
- Available in package deal
-
- $9.99
- + learn more
marketing 3410 ch 1customer needs vs wants - correct answer needs are when a person feels deprived of basic necessities while a want is shaped by knowledge, culture, and personality. a marketer tries to satisfy both. 
 
environmental forces - correct answer social, economical, technological, competitive, and regulatory forces 
 
marketing mix - correct answer product, price, place, promotion, all of which are controllable factors 
 
customer value - correct answer quality, price, convenience, on...
-
Marketing 3410 Midterm (Ch. 1-5)fully solved 2024/2025
- Exam (elaborations) • 33 pages • 2024
- Available in package deal
-
- $17.99
- + learn more
Marketing 3410 Midterm (Ch. 1-5)Personal selling - correct answer An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships. 
 
Trust-Based Relationship Selling - correct answer A form of personal selling requiring that salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value. 
 
Prima...
-
Marketing 3410 Final (Ch. 6-10)with complete solutions 2024
- Exam (elaborations) • 34 pages • 2024
- Available in package deal
-
- $17.99
- + learn more
Marketing 3410 Final (Ch. 6-10)Sales Call - correct answer An in-person meeting between a salesperson or sales team and one or more buyers to discuss business. 
 
Sales Dialogue - correct answer business conversation between buyers and sellers that takes place over time as salespeople attempt to initiate, develop, and enhance customer relationships 
 
Sales Presentations - correct answer Comprehensive communications that convey multiple points designed to persuade the customer to make a purchase...
Want to regain your expenses?
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia