Webcare Study guides, Class notes & Summaries

This summary contains all relevant material for the exam, including the lectures and the mandatory literature for the Master’s course Webcare

All lecture notes of the course Webcare to pass the exam. Written in a summarised and compact way. -- Part of the Master Communication and Information Sciences at Tilburg University.

Document with all the lecture notes 1 to 6 (excluding guest lecture)

Samenvatting van het boek Ongoing Crisis Communication (Coombs, 2019). Plus uitgebreide bespreking van de artikelen.

Lecture 1: Introduction Lecture 2: Crisis communication (theme) Lecture 3: Crisis communication (in depth) Lecture 4: Media effects (theme) Lecture 5: Media effects (in depth) Lecture 6: Corporate Social Responsibility (theme) Lecture 7: Corporate Social Responsibility (in depth) Lecture 8: Webcare (theme) Lecture 9: Webcare (in depth) Lecture 10: Internal communication (theme) Lecture 11: Internal communication (in depth)

Summaries of all relevant/mandatory articles for the master course Webcare; includes most important theories used, relevant method sections, findings. Includes the following 24 articles: Dijkmans et al. (2015); Hennig-Thurau (2010); Van Noort & Willemsen (2012); Gerken et al. (2017); Park et al. (2012); Grégroie et al. (2015); Araujo (2018); Kvale et al. (2020); Zaraouali et al. (2018); Crijns et al. (2017); Li et al. (2017); Liebrecht & Van Hooijdonk (2020); Barcelos et al. (2018); Javornik et...

For the course Webcare (2020) of Tilburg University I made a summary of all the articles.

Summary of the course Webcare of Tilburg University (lecture slides, additional notes and summary of articles).

All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...