Afgs
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Summary Customer Models + articles EBM076A05
Summary of Customer Models plus articles in question & answer form. Content discussed: Logit / Probit models Multinomial / Ordered / Nested logit Hurdle / Tobit models Count models Duration models Articles discussed: Chapter Dennis Fok Blattberg et al. (2009) Ch. 17 Guadagni and Little (1983) Prins and Verhoef (2007) Nitzan and Libai (2011) Gielens and Dekimpe (2007) Trusov et al. (2010) Sample exam with detailed answers included.
- Summary
- • 53 pages •
Summary of Customer Models plus articles in question & answer form. Content discussed: Logit / Probit models Multinomial / Ordered / Nested logit Hurdle / Tobit models Count models Duration models Articles discussed: Chapter Dennis Fok Blattberg et al. (2009) Ch. 17 Guadagni and Little (1983) Prins and Verhoef (2007) Nitzan and Libai (2011) Gielens and Dekimpe (2007) Trusov et al. (2010) Sample exam with detailed answers included.
Data Science summary
Summary in Q&A for the course Data Science and Marketing Analytics. All four topics are covered: databases and data retrieval, Data cleaning and missings, Machine Learning and Visualization. Also the important things of all articles are covered here in Q&A form
- Summary
- • 26 pages •
Summary in Q&A for the course Data Science and Marketing Analytics. All four topics are covered: databases and data retrieval, Data cleaning and missings, Machine Learning and Visualization. Also the important things of all articles are covered here in Q&A form
Summary Consumer Psychology
Summary Consumer Psychology voor master Marketing aan RUG. Vakcode: EBM074A05
- Summary
- • 76 pages •
Summary Consumer Psychology voor master Marketing aan RUG. Vakcode: EBM074A05
Summary Modeling Markets (course Market Models)
Summary of the book Modeling Markets by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles
- Book
- Summary
- • 47 pages •
Summary of the book Modeling Markets by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles
Summary Market models + articles
Summary of the book Modeling Markets written by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles
- Summary
- • 47 pages •
Summary of the book Modeling Markets written by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles
Behavioural Decision Making summary articles (EBB104A05)
EBB104A05 Behavioural Decision Making summary articles
- Summary
- • 75 pages •
EBB104A05 Behavioural Decision Making summary articles
Mathematics for Pre-MSc Answers book (EBS002A05)
Essential Mathematics for Economic Analysis Mathematics for Pre-Msc Course EBS002A05
- Answers
- • 77 pages •
Essential Mathematics for Economic Analysis Mathematics for Pre-Msc Course EBS002A05
Digital Marketing summary 2015-2016
Digital Marketing summary
- Summary
- • 21 pages •
Digital Marketing summary
Organization Theory & Design summary (EBS003A05)
Organizational Theory, Design, and Change summary Organization Theory & Design EBS003A05
- Book
- Summary
- • 189 pages •
Organizational Theory, Design, and Change summary Organization Theory & Design EBS003A05
Organization Theory & Design summary (EBS003A05)
Summary Market models + articles
Data Science summary
Data Science summary
Summary Customer Models + articles EBM076A05