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Laurapiraccini

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Samenvatting artikels van consumentengedrag

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Het is een samenvatting van de 3 artikels "cosumentengedrag" in het Nederlands. Het is voor het vak Capita Selecta uit de persoonlijkheidspsychologie. Artikels: - The Effectiveness of Advertising in Relation to the Personality of the Consumer (Birknerová, 2013) - In search of the sources of brand personality (Maehle & Supphellen, 2011) - Sadness, identity, and plastic in over-shopping: The interplay of materialism, poor credit management, and emotional buying motives in predicting compulsive ...

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  •  • 5 pages • 
  • by Laurapiraccini • 
  • uploaded  25-12-2016
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