Pannekeet
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Marketing and business performance
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Closing the Marketing Capabilities Gap
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Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium
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Customer Value: The Next Source for Competitive Advantage
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Customer Value: The Next Source for Competitive Advantage
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Strategic marketing and marketing strategy: domain, definition, fundamental issues an foundational premises
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Strategic marketing and marketing strategy: domain, definition, fundamental issues an foundational premises
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Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems
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Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems
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The Capabilities of Market-Driven Organizations
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Market-Based Assets and Shareholder Value: A Framework for Analysis
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Market-Based Assets and Shareholder Value: A Framework for Analysis
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Understanding the Psychology of New-Product Adoption
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Understanding the Psychology of New-Product Adoption
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Market Orientation: A Meta-Analitic Review and Assessment of Its Antecedents and Impact on Performance
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Market Orientation: A Meta-Analitic Review and Assessment of Its Antecedents and Impact on Performance
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Understanding the Psychology of New-Product Adoption
Frontiers of the marketing paradigm in the third millennium
Marketing and business performance
Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems