Rickdelaat
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Zero as a Special Price (Shampanier, Mazar, Ariely)
This is a summary of the article "Zero as a Special Price"
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- Summary
- • 5 pages •
This is a summary of the article "Zero as a Special Price"
Obligatory articles Marketing Strategy
These are all of the obligatory articles for the course Marketing Strategy (2018-2019)
- Package deal
- • 11 items •
- The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase) • Summary
- Rethinking Marketing (Rust, Moorman, Bhalla) • Summary
- Research in Marketing Strategy (Morgan, Whitler, Feng, Chari) • Summary
- Organizing for Marketing Excellence (Moorman, Day) • Summary
- New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky) • Summary
- And more ….
These are all of the obligatory articles for the course Marketing Strategy (2018-2019)
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation (Kumar)
This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
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- Summary
- • 5 pages •
This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
Assessing Performance Outcomes in Marketing (Katsikeas, Morgan, Leonidou, Hult)
This is a summary of the article "Assessing Performance Outcomes in Marketing"
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- Summary
- • 3 pages •
This is a summary of the article "Assessing Performance Outcomes in Marketing"
Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)
This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"
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- Summary
- • 4 pages •
This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"
Organizing for Marketing Excellence (Moorman, Day)
This is a summary of the article "Organizing for Marketing Excellence"
- Package deal
- Summary
- • 5 pages •
This is a summary of the article "Organizing for Marketing Excellence"
Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)
This is a summary of the article "Research in Marketing Strategy"
- Package deal
- Summary
- • 3 pages •
This is a summary of the article "Research in Marketing Strategy"
Rethinking Marketing (Rust, Moorman, Bhalla)
This is a summary of the article "Rethinking Marketing"
- Package deal
- Summary
- • 2 pages •
This is a summary of the article "Rethinking Marketing"
Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)
This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"
- Package deal
- Summary
- • 4 pages •
This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"
Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)
This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"
- Package deal
- Summary
- • 3 pages •
This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting artikel: The Innovation Value Chain