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Marketing incl. Kotler, P book, lecture notes, & definitions
Notes marketing lectures year 1, summary of Kotler's Principles of Marketing book 5th ed. CH1,3,4,5,6,8,9,10, and marketing terms definitions.
- Package deal
- • 3 items •
Notes marketing lectures year 1, summary of Kotler's Principles of Marketing book 5th ed. CH1,3,4,5,6,8,9,10, and marketing terms definitions.
Human Resource Management word definitions
A clear overview of terms (with definitions) used in HRM.
- Other
- • 7 pages •
A clear overview of terms (with definitions) used in HRM.
Sales and E-Commerce summary
Summary incl. sales department, distribution channel, importance sales in tourism, customer rating, tasks account manager, (contents) sales plan, organisation, SWOT, Segmentation, Typologie of Handy, DESTEP/PESTEL, SERVQUAL, fam trip, sales activities, sales/elovator pitch, B2B/B2C, Direct Marketing, buying decision process, Internet 2.0 and more.
- Summary
- • 14 pages •
Summary incl. sales department, distribution channel, importance sales in tourism, customer rating, tasks account manager, (contents) sales plan, organisation, SWOT, Segmentation, Typologie of Handy, DESTEP/PESTEL, SERVQUAL, fam trip, sales activities, sales/elovator pitch, B2B/B2C, Direct Marketing, buying decision process, Internet 2.0 and more.
Intercultural Business cultures & Branding
Intercultural Business cultures & Branding term 1.4
- Summary
- • 10 pages •
Intercultural Business cultures & Branding term 1.4
Financial Management term 1.4 summary
Financial Management summary incl. calculations, direct/indirect costs, Single Surcharge Method, Absorption Costing, Break-Even Point, Capacity utilisation, Profit, example exercises.
- Summary
- • 10 pages •
Financial Management summary incl. calculations, direct/indirect costs, Single Surcharge Method, Absorption Costing, Break-Even Point, Capacity utilisation, Profit, example exercises.
Spanish period 1.3 summary
Chapters 7,8,9. (verbs poner/traer, bars & restaurants, asking and giving information about food, ways of cooking, neighbourhood, singular/plural, expressing tastes, asking for directions, giving directions, qualities, experiences, ability, character adjectives)
- Summary
- • 6 pages •
Chapters 7,8,9. (verbs poner/traer, bars & restaurants, asking and giving information about food, ways of cooking, neighbourhood, singular/plural, expressing tastes, asking for directions, giving directions, qualities, experiences, ability, character adjectives)
Production Processes summary
Including a.o. tour operating cycle, internal organisation, Strategic Business Unit, ICT, product plan, dealing with complaints, staffing and training, failure factors, yield management.
- Summary
- • 7 pages •
Including a.o. tour operating cycle, internal organisation, Strategic Business Unit, ICT, product plan, dealing with complaints, staffing and training, failure factors, yield management.
Intercultural Communications
ICC period 1.3 summary, incl. Nitza Hidalgo’s Three levels of culture, Five steps of Weiss, Four Dimensions of Hofstede, and the Cultural Orientations Model.
- Summary
- • 8 pages •
ICC period 1.3 summary, incl. Nitza Hidalgo’s Three levels of culture, Five steps of Weiss, Four Dimensions of Hofstede, and the Cultural Orientations Model.
Financial Management summary
Financial management summary period 1.3 including: Balance sheet examples, Assets, Profit & Loss account/Income Statement, difference between expenses and expenditures, Cash Flow Statement, VAT, Liquidity ratios, Leverage.. notes lectures.
- Summary
- • 11 pages •
Financial management summary period 1.3 including: Balance sheet examples, Assets, Profit & Loss account/Income Statement, difference between expenses and expenditures, Cash Flow Statement, VAT, Liquidity ratios, Leverage.. notes lectures.
Change Management summary
Change management period 2.1 summary. Includes: Four Approaches to individual Change, the Learning Dip, Kolb's learning cycle, changing behaviour, McGregor’s Theory X and Theory Y, Herzberg’s Motivating Factors:, Kubler-Ross Model, Satir's Model, Myers Briggs Type Indicator, Four approaches to change, Team change, Organisational change, Lewin’s three step model, Kotter’s eight step model, Lewin – Force Field Analysis, Beckhard and Harris’ Change Formula, Leaderhsip roles, Restructuri...
- Summary
- • 15 pages •
Change management period 2.1 summary. Includes: Four Approaches to individual Change, the Learning Dip, Kolb's learning cycle, changing behaviour, McGregor’s Theory X and Theory Y, Herzberg’s Motivating Factors:, Kubler-Ross Model, Satir's Model, Myers Briggs Type Indicator, Four approaches to change, Team change, Organisational change, Lewin’s three step model, Kotter’s eight step model, Lewin – Force Field Analysis, Beckhard and Harris’ Change Formula, Leaderhsip roles, Restructuri...
Financial Management term 1.4 summary
Financial Management summary
Intro Tourism summary
Financial Management summary
Human Resource Management word definitions