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Outline, Proposal and Literature Review

1. (TCO 4) Three commonly used methods of evaluating marketing programs are (Points : 5) sales analysis, marginal analysis, and cost analysis. sales analysis, profitability analysis, and marketing audits. marketing ROI, metrics, and dashboards. sales audits, cost audits, and marketing audits. internal audits, external audits, and marketing control boards. Question 2. 2. (TCO 1) Ideally in effective marketing planning, goals should be _____ in terms of what is to be accomplished and when. (Po...

1. (TCO 4) The ABC format stands for (Points : 5) abstract, body, conclusion. analysis, body, content. appendix, block, conclusion. attention, build, conclude. Question 2. 2. (TCO 1) Using lists (bullets and numbers) in documents (Points : 5) should be avoided. helps the reader identify important points. should be used when there are eight or more items. must not contain more than one line of text. Question 3. 3. (TCO 1) Graphics receive the most attention when they are placed where on a...

This project consists of creating a Global Business Plan using the guidelines document linked below. The plan will be developed in groups of three to five students defined by your instructor (groups will be set up as soon as possible in Week 1). Each group will select a country to research and establish the viability of that country for global expansion. Each group will discuss (post) in their respective Group Discussion area which country they plan to research and why they chose that country f...

Senior project busn 460 : Final Team Report and Presentation Week 7 FINAL PRESENTATION (Using Microsoft PowerPoint 2010 and Web conferencing) Each consulting team will submit to the CanGo management team a definitive presentation addressing CanGo’s notable challenges, the team’s recommendations, in priority sequence, with justifications, for how to resolve the challenges at CanGo. The teams will use the weekly video episodes to observe the challenges at CanGo, how the personnel are performin...

Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work...

This is an individual project where you will be acting as a consultant to an entrepreneur who wants to start a new business. As the consultant, you’ll create a 5 year budget that supports the entrepreneur’s vision and strategy, as well as the needs for equipment, labor, and other startup costs. You can choose from one of three types of new business startups — a landscaping company, a restaurant, or an electronics store that sells portable computing devices. Each business has its own Busin...

1. In the ________ of group development, group members try to get to know each other and establish common understanding 2. Organizational ________ is the study of the many factors that have an impact on how people and groups act, think, feel, and respond to work and organizations, and how organizations respond to their environments. 3. The highest level a group can possibly perform at is known as ________. 4. In ________, managers establish the rules and reporting relationships that allow people...

(TCOs 1, 2) Determine whether the following passage is an argument. Mark is the newest member of the requisitions department. The requisitions department oversees the purchasing of all goods, services, and capital equipment for the entire company. (Points : 5) Argument Not an argument because there are no claims or only one claim Not an argument because none of the claims offers a reason for the other Not an argument because the reasons explain rather than prove...

Discuss how Course Outcomes were supported and met by the activities you have completed in this course