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Pearson A-Level Business Unit 1 - Marketing and People - 1.1 Meeting Customer Needs
This is a summary of section 1.1 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: The Market, Market Research, and Market Positioning. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
- Summary
- • 5 pages •
This is a summary of section 1.1 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: The Market, Market Research, and Market Positioning. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
Pearson A-Level Business Unit 1 - Marketing and People - 1.3 Marketing Mix and Strategy
This is a summary of section 1.3 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Product/Service Design, Branding and Promotion, Pricing Strategies, Distribution, and Marketing Strategy. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
- Summary
- • 18 pages •
This is a summary of section 1.3 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Product/Service Design, Branding and Promotion, Pricing Strategies, Distribution, and Marketing Strategy. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
Pearson A-Level Business Unit 1 - Marketing and People - 1.2 The Market
This is a summary of section 1.2 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Demand, Supply, Markets, Price Elasticity of Demand and Income Elasticity of Demand. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
- Summary
- • 5 pages •
This is a summary of section 1.2 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Demand, Supply, Markets, Price Elasticity of Demand and Income Elasticity of Demand. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
Pearson A-Level Business Unit 1 - Marketing and People - 1.5 Entrepreneurs and Leaders
This is a summary of section 1.5 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Role of an Entrepreneur, Business Objectives, Forms of Business, Business Choices, and Moving From Entrepreneur to Leader. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
- Summary
- • 8 pages •
This is a summary of section 1.5 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Role of an Entrepreneur, Business Objectives, Forms of Business, Business Choices, and Moving From Entrepreneur to Leader. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
Pearson A-Level Business Unit 1 - Marketing and People - 1.4 Managing People
This is a summary of section 1.4 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Approaches to Staffing; Recruitment, Selection and Training; Organisational Design; Motivation in Theory and Practice; and Leadership. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.
- Summary
- • 13 pages •
This is a summary of section 1.4 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Approaches to Staffing; Recruitment, Selection and Training; Organisational Design; Motivation in Theory and Practice; and Leadership. Each section has a table of key terms with their definitions and a table of key equations if relevant. Following that is the key information needed for each topic, including diagrams when helpful.