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UPDATED GEB 3213 Trammel Exam 2 100% SOLUTIONS CORRECT ANSWERS

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ogical appeal - ANSWER taps into a consumer's desire for durability, convenience, or low prices emotional appeal - ANSWER connect people's desire to be respected, praised, remembered, or appreciated (usually luxury items) AIDA format - ANSWER -used for sales messages, claim request, & proposals -great for when the consumer has not requested information -practice good ethics, don't make a promise you can't keep A -- grab reader's attention I -- introduce and arouse interest in the pr...

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  • by contenthive76 • 
  • uploaded  01-02-2024
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