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Artificial Intelligence (AI) is quickly becoming an indispensable part in our daily lives; think of voice assistants, language translation apps, chat bots, navigation software, autonomous cars, product recommendations and face recognition. Despite the abundant involvement in business applications, AI has been a subject for computer science, data science and statistics and gained traction mostly from technology and consulting firms. It is only in the last couple of years that academic interest ...

Relevant theories, approaches and methods to better understand today’s digital marketing landscape. This course takes an interdisciplinary perspective by linking Digital Marketing to other relevant domains, such as: Consumer Psychology, Strategy and (Marketing) Analytics. Theoretical foundations are translated into business practice so that theory can be applied in the field of business. This course gives students knowledge, understanding and in‐depth insights on the topics, theories, appr...

Good strategic decision making requires first and foremost, high quality information. For managers and other decision makers it is therefore crucial to understand the quantitative and statistical methods, and their drawbacks, that are so often used to generate the information they are provided with.

The effective management of human resources is one of the main tools available to managers as they implement their organizations’ strategic goals. Being able to assemble the skills, talents, and resources of individuals and groups to best solve organisational problem(s) at hand is the key function of anyone in a leadership role. Effective leadership means making things happen - often under conditions or timeframes that are not of your own choosing. The successful execution of these goals req...

We learned a lot of different tests in this course; this short summary includes all the various tests to run, and why. Good for last-minute cramming and memorizing.

Good strategic decision making requires first and foremost, high quality information. For managers and other decision makers it is therefore crucial to understand the quantitative and statistical methods, and their drawbacks, that are so often used to generate the information they are provided with. This course reviews and explains more advanced statistical concepts and techniques that are used in the area of Business Administration and Accounting, and emphasizes the practical application of the...

Management and leadership are of increasing significance in the effective management of organizations. This means companies are challenged as never before to demonstrate that both management practices and the leadership behavior of their front-line managers are effective and fit for purpose, that they are fair and legitimate, that they contribute to vibrant, sustainable organizations, and that they enable organizations to respond effectively to the changing nature of the competitive challenges t...

This course reviews and explains the basic statistical concepts and techniques that are used in the area of Management and Business Administration and MSc theses, and emphasizes the practical application of the various techniques using SPSS software.

This course reviews and explains the basic statistical concepts and techniques that are used in the area of Management and Business Administration and MSc theses, and emphasizes the practical application of the various techniques using SPSS software.

Management and leadership are of increasing significance in the effective management of organizations. This means companies are challenged as never before to demonstrate that both management practices and the leadership behavior of their front-line managers are effective and fit for purpose, that they are fair and legitimate, that they contribute to vibrant, sustainable organizations, and that they enable organizations to respond effectively to the changing nature of the competitive challenges t...