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GMM Summary
Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
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- Summary
- • 45 pages •
Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
GMM Summary