Jeroenworka
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Marketing Across Cultures 4th edition + lectures
This document contains a summary of the 4th edition of Marketing Across Culture and the most important parts of the lectures, I've been to quite a lot of them, really. I matched the chapters with the lectures.
I summarised the pdf file that I found online, which is not that different from the 6th edition. The file contains quite a lot of visuals and is not too long.
- Book
- Summary
- • 35 pages •
This document contains a summary of the 4th edition of Marketing Across Culture and the most important parts of the lectures, I've been to quite a lot of them, really. I matched the chapters with the lectures.
I summarised the pdf file that I found online, which is not that different from the 6th edition. The file contains quite a lot of visuals and is not too long.
GSCM summary of Chopra & Meindl + lecture notes
This summary is a combination of the lecture notes/slides and the information given by the book. Essential tables and formulas are added in with the use of screenshots. Hope this can help you.
- Book
- Summary
- • 23 pages •
This summary is a combination of the lecture notes/slides and the information given by the book. Essential tables and formulas are added in with the use of screenshots. Hope this can help you.
GSCM summary of Chopra & Meindl + lecture notes
GSCM summary of Chopra & Meindl + lecture notes
Marketing Across Cultures 4th edition + lectures
Marketing Across Cultures 4th edition + lectures
Marketing Across Cultures 4th edition + lectures