Juliahoogenboom
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Theories of Marketing - spring 2019 - full summary (grade 9.0)
Full summary of the Theories of Marketing course, including lecture slides, personal notes and required readings. By studying this summary I passed the exam with a 9.0!!

The following topics are discussed: 
Lecture 1a&1b - Topic 1: Overview of development in marketing thinking 
Lecture 2a - Topic 2: Advances in marketing strategy 
Lecture 2b&3a - Topic 3: Consumer insights and motivations
Lecture 3b&4a - Topic 4: Consumer behaviors
Lecture 4b&5a - Topic 5: Neuro marketing: methods and applicati...
- Summary
- • 80 pages •
Full summary of the Theories of Marketing course, including lecture slides, personal notes and required readings. By studying this summary I passed the exam with a 9.0!!

The following topics are discussed: 
Lecture 1a&1b - Topic 1: Overview of development in marketing thinking 
Lecture 2a - Topic 2: Advances in marketing strategy 
Lecture 2b&3a - Topic 3: Consumer insights and motivations
Lecture 3b&4a - Topic 4: Consumer behaviors
Lecture 4b&5a - Topic 5: Neuro marketing: methods and applicati...
Summary for Entrepreneurship theory and practice
This bundle includes a summary for all the lectures, including slides and notes. As well as a summary for all the articles covered. Together these two summaries will get you fully prepared for the exam.
- Package deal
- • 2 items •
This bundle includes a summary for all the lectures, including slides and notes. As well as a summary for all the articles covered. Together these two summaries will get you fully prepared for the exam.
Summary of all articles covered in Entrepreneurship theory and practice course
This is a summary of all the 16 articles covered in the course Entrepreneurship theory and practice, which is part of the master Entrepreneurship (joint degree UVA and VU). It contains all the important information from the articles that you might need for the exam.
- Package deal
- Summary
- • 44 pages •
This is a summary of all the 16 articles covered in the course Entrepreneurship theory and practice, which is part of the master Entrepreneurship (joint degree UVA and VU). It contains all the important information from the articles that you might need for the exam.
Summary of all lecture slides & notes from Entrepreneurship theory & practice
This summary contains all the lecture (1-8) slides and notes given by the professors during the lectures. It focusses on all the important theories covered in the course and gives a great overview as well as the necessary detailed information.
- Package deal
- Summary
- • 31 pages •
This summary contains all the lecture (1-8) slides and notes given by the professors during the lectures. It focusses on all the important theories covered in the course and gives a great overview as well as the necessary detailed information.
Operations Management for IBA
A summary of the course Operations Management for IBA.
- Summary
- • 26 pages •
A summary of the course Operations Management for IBA.
Philosophy of Science for IBA
Summary of chapters 1-8 of the book 'Theory and Reality: An Introduction to the Philosophy of Science' for the course Philosophy of Science for IBA.
- Book
- Summary
- • 20 pages •
Summary of chapters 1-8 of the book 'Theory and Reality: An Introduction to the Philosophy of Science' for the course Philosophy of Science for IBA.
Project IBA
A complete summary of the book 'Project management, achieving competitive advantage' for the course Project IBA.
- Book
- Summary
- • 43 pages •
A complete summary of the book 'Project management, achieving competitive advantage' for the course Project IBA.
Comparative and Cross Cultural Management for IBA
Summary for the course Comparative and Cross Cultural Management for IBA.
- Book
- Summary
- • 49 pages •
Summary for the course Comparative and Cross Cultural Management for IBA.
Business research for IBA
A summary for the course Business Research for IBA. The document includes the summary of the required chapters from the book Research Methods for Business.
- Book
- Summary
- • 35 pages •
A summary for the course Business Research for IBA. The document includes the summary of the required chapters from the book Research Methods for Business.
Entrepreneurship & New Venture Management
Complete summary for the course Entrepreneurship and New Venture Management at Macquarie Univerisity.
- Summary
- • 78 pages •
Complete summary for the course Entrepreneurship and New Venture Management at Macquarie Univerisity.
Project IBA
Theories of Marketing - spring 2019 - full summary (grade 9.0)
Philosophy of Science for IBA
it was good thanks
Finance 1 for IBA
Project IBA
concise clear summary, missing some small things
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