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BA105 Chapter 4 Test Questions with Correct Answers
Getting traffic counts at local competitor outlets is an example of ________ research. 
prototype 
focus group 
in-home 
windshield - Answer-Windshield 
Question 2 
An analysis that determines the degree to which a product or service idea appeals to 
potential customers and identifies the resources necessary to produce the product or 
provide the service is referred to as ________. 
business prototyping 
(product or service feasibility analysis) 
business plan analysis 
financial feasibility a...
- Exam (elaborations)
- • 7 pages •
Getting traffic counts at local competitor outlets is an example of ________ research. 
prototype 
focus group 
in-home 
windshield - Answer-Windshield 
Question 2 
An analysis that determines the degree to which a product or service idea appeals to 
potential customers and identifies the resources necessary to produce the product or 
provide the service is referred to as ________. 
business prototyping 
(product or service feasibility analysis) 
business plan analysis 
financial feasibility a...