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Strategy Organization Complete Notes + Exam Slides
Strategy Organization summaries of academic articles for all 6 weeks including exam slides
- Package deal
- • 7 items •
- Strategy Organization Week 1 Academic Papers • Summary
- Strategy Organization Week 5 Academic Papers • Summary
- Strategy Organization Week 3 Academic Papers • Summary
- Strategy Organization Week 6 Academic Papers • Summary
- Strategy Organization Week 4 Academic Papers • Summary
- And more ….
Strategy Organization summaries of academic articles for all 6 weeks including exam slides
Business Strategy and Sustainability
Business Strategy and Sustainability Papers for Week 2 and 4 including A summary of all key concepts for all papers
- Package deal
- • 3 items •
- Business Strategy & Sustainability: Summary Paper Week 2 • Exam (elaborations)
- Business Strategy & Sustainability: Summary Paper Week 4 • Exam (elaborations)
- Business Strategy & Sustainability: Summary of Key Concepts for All Papers • Exam (elaborations)
Business Strategy and Sustainability Papers for Week 2 and 4 including A summary of all key concepts for all papers
Marketing Management Week 1, 2 + 4
Marketing Management Summary of all papers for week 1, 2 and 4
- Package deal
- • 3 items •
Marketing Management Summary of all papers for week 1, 2 and 4
Business Strategy & Sustainability Exam Revision
Business Strategy & Sustainability Exam Revision
- Package deal
- • 3 items •
- Business Strategy & Sustainability: Summary Paper Week 2 • Exam (elaborations)
- Business Strategy & Sustainability: Summary Paper Week 4 • Exam (elaborations)
- Business Strategy & Sustainability: Summary of Key Concepts for All Papers • Exam (elaborations)
Business Strategy & Sustainability Exam Revision
Business Strategy & Sustainability: Summary of Key Concepts for All Papers
Short summary of all the key concepts to know for the exam and every single paper. Very useful for memorizing before the exam.
- Package deal
- Exam (elaborations)
- • 5 pages •
Short summary of all the key concepts to know for the exam and every single paper. Very useful for memorizing before the exam.
Business Strategy & Sustainability: Summary Paper Week 4
Summary of all papers for week 4. 1. Mitchell, Agle & Wood (1997) Toward a theory of stakeholder identification and salience: defining the principle of who and what really counts 2. Jensen (2001) Value maximization, stakeholder theory, and the corporate objective function 3. Spar & La Mure (2003) The power of activism: assessing the impact of NGOs on global business 4. Kourula & Halme (2008) Types of corporate responsibility and engagement with nongovernmental organizations: An exploration of bu...
- Package deal
- Exam (elaborations)
- • 7 pages •
Summary of all papers for week 4. 1. Mitchell, Agle & Wood (1997) Toward a theory of stakeholder identification and salience: defining the principle of who and what really counts 2. Jensen (2001) Value maximization, stakeholder theory, and the corporate objective function 3. Spar & La Mure (2003) The power of activism: assessing the impact of NGOs on global business 4. Kourula & Halme (2008) Types of corporate responsibility and engagement with nongovernmental organizations: An exploration of bu...
Business Strategy & Sustainability: Summary Paper Week 2
Summary of all the papers for week 4: 1. Porter & Kramer (2011) Creating shared value: how to reinvent capitalism & unleash wave of innovation & growth 2. Amber & Lanoie (2008) Does it pay to be green? A systematic overview 3. Marcus & Fremeth (2009) Green management matters regardless 4. Barnett & Salomon (2012) Does it pay to be really good? 5. Hart & Dowell (2011) A natural‐resource‐based view of the firm: fifteen years after
- Package deal
- Exam (elaborations)
- • 7 pages •
Summary of all the papers for week 4: 1. Porter & Kramer (2011) Creating shared value: how to reinvent capitalism & unleash wave of innovation & growth 2. Amber & Lanoie (2008) Does it pay to be green? A systematic overview 3. Marcus & Fremeth (2009) Green management matters regardless 4. Barnett & Salomon (2012) Does it pay to be really good? 5. Hart & Dowell (2011) A natural‐resource‐based view of the firm: fifteen years after
International Strategy (Full Summary of Papers)
All papers needed, included in summary --> (1) Rugman & Verbeke - 1992 - A note on the transnational solution of the transaction cost theory of multinational strategic management. (2) Foss & Pedersen - 2004 - Organizing knowledge processes in the MNC. (3) Cantwell, Dunning & Lundan - 2010 - An evolutionary approach to understanding international business activity... (4) Porter - 1986 - Changing patterns of international competition. (5) Ghemawat - 2008 - Reconceptualising international strate...
- Summary
- • 18 pages •
All papers needed, included in summary --> (1) Rugman & Verbeke - 1992 - A note on the transnational solution of the transaction cost theory of multinational strategic management. (2) Foss & Pedersen - 2004 - Organizing knowledge processes in the MNC. (3) Cantwell, Dunning & Lundan - 2010 - An evolutionary approach to understanding international business activity... (4) Porter - 1986 - Changing patterns of international competition. (5) Ghemawat - 2008 - Reconceptualising international strate...
Marketing Management Week 4 Academic Papers
Warren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543-563. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184. Lee, L., Frederick, S., & Ariely, D. (2006). Try It, You'll Like It. The Influence of Expectation, Consumption, and Revelation on Preferences for...
- Package deal
- Summary
- • 10 pages •
Warren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543-563. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184. Lee, L., Frederick, S., & Ariely, D. (2006). Try It, You'll Like It. The Influence of Expectation, Consumption, and Revelation on Preferences for...
Marketing Management Week 2 Academic Papers
Summary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segmentation: a performative perspective. Journal of Marketing Management, 31(1-2), 62-83. Lockshin, L., & Cohen, E. (2011). Using product and retail choice attributes for cross-national segmentation. Europ...
- Package deal
- Summary
- • 7 pages •
Summary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segmentation: a performative perspective. Journal of Marketing Management, 31(1-2), 62-83. Lockshin, L., & Cohen, E. (2011). Using product and retail choice attributes for cross-national segmentation. Europ...
Bachelor Thesis: The Global Financial Crisis of 2008
Marketing Management Week 2 Academic Papers
Strategy Organization Week 4 Academic Papers
Strategy Organization Week 2 Academic Papers
Strategy Organization Week 4 Academic Papers