Tba320
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Summary Articles Marketing Management complete (3rd year business administration)
Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: List of Literature used: - Magids, S., Zorfas, A., Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review. - de Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review. - Rawson, A., Duncan, E., & Jones, C. (2013). The...
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Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: List of Literature used: - Magids, S., Zorfas, A., Leemon, D. (2015). The New Science of Customer Emotions. Harvard Business Review. - de Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review. - Rawson, A., Duncan, E., & Jones, C. (2013). The...