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Summary Articles Marketing Analytics EBC4081
Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
- Summary
- • 29 pages •
Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
Summary Malhorta Chapter 2,3,7,8,9,10,11,15,16 Customer Analysis EBC4079
Summary Malhorta Chapter 2,3,7,8,9,10,11,15,16 Customer Analysis EBC4079. Summary is made in April 2017.
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- Summary
- • 14 pages •
Summary Malhorta Chapter 2,3,7,8,9,10,11,15,16 Customer Analysis EBC4079. Summary is made in April 2017.
Customer Analysis EBC4079
Summary articles consumer psychology/customer analysis EBC4079. Year 2017/2018
- Summary
- • 17 pages •
Summary articles consumer psychology/customer analysis EBC4079. Year 2017/2018
Customer Analysis EBC4079