Marketing Strategy and Competitive Positioning notes (6th edition)

Summary Marketing Book Last document update:   ago

This is a summary of the book "Hooley, G., Piercy, N., Nicoulaud, B. and Rudd. J. (2017), N.F., Marketing Strategy and Competitive Positioning, 6/E, Pearson United Kingdom". Including chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, important articles and lecture notes. This is all you need to prepare yourself for your Marketing exam. Please note: some sentences are shorten to make the document more compact.

Global Strategic Marketing Summary Last document update:   ago

| Global Strategic Marketing | Summary | Marketing Strategy & Competitive Positioning| Hooley & Piercy | SBM

Marketing summary (lectures and literature) Last document update:   ago

Summary including all the discussed articles and lecture materials. Course code: 6314M1079

Identification of Competitive Positions Last document update:   ago

All the notes (19 pages) have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.

Achieving Sustainable Competitive Advantage Last document update:   ago

All the notes have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.

Competitive Strategies in Marketing Last document update:   ago

All the notes have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.