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Strategic Brand Management notes (2nd edition)
Kevin Lane Keller, Tony Aperia - ISBN: 9780273737872
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View all 4 notes for Strategic Brand Management, written by Kevin Lane Keller, Tony Aperia. All Strategic Brand Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Strategic Brand Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Strategic Brand Management notes
A comprehensive summary of the lectures, articles & book chapters of Brand & Product Management. Note: this summary only contains lecture 1 till 6, since lecture 7 still has to take place after Christmas Break. This one will be added as soon as the material is available.
- Summary
- • 45 pages •
A comprehensive summary of the lectures, articles & book chapters of Brand & Product Management. Note: this summary only contains lecture 1 till 6, since lecture 7 still has to take place after Christmas Break. This one will be added as soon as the material is available.
In this summery you can find Chapters 1 till 10 of the book "Strategic Brand Management, A European Perspective, Second edition". This summery is very detailed so you do not need to buy the book. You can delete for yourself the parts you do not wish to study to make this summery less pages
- Summary
- • 213 pages •
In this summery you can find Chapters 1 till 10 of the book "Strategic Brand Management, A European Perspective, Second edition". This summery is very detailed so you do not need to buy the book. You can delete for yourself the parts you do not wish to study to make this summery less pages
Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.
- Summary
- • 13 pages •
Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.
Contains everything about brand management & product marketing
- Summary
- • 13 pages •
Contains everything about brand management & product marketing
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Strategic Brand Management summaries
A comprehensive summary of the lectures, articles & book chapters of Brand & Product Management. Note: this summary only contains lecture 1 till 6, since lecture 7 still has to take place after Christmas Break. This one will be added as soon as the material is available.
- Summary
- • 45 pages •
A comprehensive summary of the lectures, articles & book chapters of Brand & Product Management. Note: this summary only contains lecture 1 till 6, since lecture 7 still has to take place after Christmas Break. This one will be added as soon as the material is available.
In this summery you can find Chapters 1 till 10 of the book "Strategic Brand Management, A European Perspective, Second edition". This summery is very detailed so you do not need to buy the book. You can delete for yourself the parts you do not wish to study to make this summery less pages
- Summary
- • 213 pages •
In this summery you can find Chapters 1 till 10 of the book "Strategic Brand Management, A European Perspective, Second edition". This summery is very detailed so you do not need to buy the book. You can delete for yourself the parts you do not wish to study to make this summery less pages
Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.
- Summary
- • 13 pages •
Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.
Contains everything about brand management & product marketing
- Summary
- • 13 pages •
Contains everything about brand management & product marketing
Do you have documents that match this book? Sell them and earn money with your knowledge!
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