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MGT 6311 Gatech EXAM BUNDLE(COMPLETE PACKAGE DEAL)Midterm Questions and Answers (Graded A+)MGT 6311 Gatech EXAM BUNDLE(COMPLETE PACKAGE DEAL)Midterm Questions and Answers (Graded A+)MGT 6311 Gatech EXAM BUNDLE(COMPLETE PACKAGE DEAL)Midterm Questions and Answers (Graded A+)MGT 6311 Gatech EXAM BUNDL...

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. Programmatic ad buying - ANSWER-is the use of software to buy digital advertising, it is not, however, the complete automation of the ad buying process Goals of Display Advertising - ANSWER-• Build brand awareness • Increase share of voice • Create consumer demand • Inform consumers ...

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How does a team differ from a group? - ANSWER-A team is focused on joint goals; a group often has a collection of individual goals. Reciprocal interdependence exists when team members work on tasks simultaneously. - ANSWER-True Norms refer to - ANSWER-shared expectations about how things opera...

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ASO - ANSWER-App Store Optimization Backlink - ANSWER-incoming links to a website or web page Canonical - ANSWER-Refers to the definitive URL Keyword Frequency - ANSWER-The number of times a keyword appears on a website. Meta tags - ANSWER-Tags that tell a search engine exactly what a we...

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war driving - ANSWER-Deliberately searching for Wi-Fi signals while driving by in a vehicle Trojan Horse - ANSWER-a program that appears desirable but actually contains something harmful SQL injection attack - ANSWER-attacks against a web site that take advantage of vulnerabilities in poorly c...

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CRO - ANSWER-Conversion Rate Optimization CRO Objectives - ANSWER-Product and service sales, lead generation, brand awareness, improve conversions Email testing factors - ANSWER-Subject line, headline, layout, CTA, images, personalization Landing page testing factors - ANSWER-Heading, Copy,...

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