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Social Media and Social Networks
This bundle contains lecture notes of the subject Social Media and Social Networks.
[Show more]This bundle contains lecture notes of the subject Social Media and Social Networks.
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This document introduces you to the world of social media. It briefs on the technology being used and how it is vital for management to understand this.
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Add to cartThis document introduces you to the world of social media. It briefs on the technology being used and how it is vital for management to understand this.
This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
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Add to cartThis document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
This document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
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Add to cartThis document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
This document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
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Add to cartThis document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
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Add to cartThis document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
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Add to cartThis document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
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This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
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Add to cartThis document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
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Add to cartThis document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
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