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Newest Services Marketing summaries

Service Marketing - Book Notes Service Marketing - Book Notes

  • Service Marketing - Book Notes

  • Summary • 23 pages • 2020
  • These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
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Lectures Operation Management Lectures Operation Management

  • Lectures Operation Management

  • Summary • 73 pages • 2019
  • Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
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Bundel Boek en Hoorcollege Service Marketing

  • Bundel Boek en Hoorcollege Service Marketing

  • Package deal • 2 items • 2018
  • Een bundel met daarin de uitwerkingen van de hoorcolleges en het boek voor het vak Service Marketing voor Pre-masters.
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Services marketing - Lectures Services marketing - Lectures

  • Services marketing - Lectures

  • Summary • 26 pages • 2018
  • This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
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Services Marketing Chapter 1 t/m 8 and Chapter 15 Services Marketing Chapter 1 t/m 8 and Chapter 15

  • Services Marketing Chapter 1 t/m 8 and Chapter 15

  • Summary • 30 pages • 2018
  • Available in package deal
    • Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.
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Services Marketing: integrating customer focus across the firm: All Chapters Services Marketing: integrating customer focus across the firm: All Chapters

  • Services Marketing: integrating customer focus across the firm: All Chapters

  • Summary • 79 pages • 2018
  • This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
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Summary book Service Marketing Summary book Service Marketing

  • Summary book Service Marketing

  • Summary • 28 pages • 2018
  • Available in package deal
    • Complete summary of the book for Service Marketing for Pre-Masters.
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Marketing Management 324 (Services) Marketing Management 324 (Services)

  • Marketing Management 324 (Services)

  • Summary • 39 pages • 2018
  • Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
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Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.) Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)

  • Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)

  • Summary • 65 pages • 2017
  • Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
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Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University] Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]

  • Service Marketing ALL LECTURES [Pre-Master Marketing Management 2017/2018 Tilburg University]

  • Class notes • 70 pages • 2017
  • Available in package deal
    • All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
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