Voorhees College
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A marketer who wants to position his line of cameras as the "Cadillac" of all cameras 
is focused on connecting with customers.
5/12/2020 Quiz: Chapters 1 and 2 Test 

Chapters 1 and 2 Test 
Started: May 12 at 6:12pm 
Quiz Instructions 
This quiz/test consist of 40 questions. You will have two attempts and will be timed for 90 minutes. 
Question 1 2.5 pts 
products 
events 
experiences 
luxury goods 
services 
As economies advance, a growing proportion of the economy's activities focuses on 
the production of ________. 
Question 2 2.5 pts 
Wants; needs 
Demands; wants 
Needs; wants 
Needs; demands 
Demands; needs 
_____...